Packaging is a critical marketing tool as it defines the product, it is not just a wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean. It has a great role in brand promotion as it the channel that communicates the image and identity of a company. It’s also vital to ensure that you’re conveying the necessary information about the contents and quality of the product, while triggering the desired emotion in your customer. Typography, illustrations and use of bright colors make the package look good. A good package design can really help boost the sales. This post showcases innovative and creative packaging design ideas from all over the world. Clever packages can also be a great source of inspiration. Take a look.